“Filshill is a family-run business and they are very committed to all their suppliers and customers – you get the full package with them. What they say they’ll do, they actually do.”

“Filshill is a family-run business and they are very committed to all their suppliers and customers – you get the full package with them. What they say they’ll do, they actually do.”

These last few years have highlighted our excellent relationships with our suppliers.

Throughout Covid, the strength of this relationship was evident, with fantastic support to ensure our customers received the stock they needed. When suppliers are there for you in the hard times, it shows the depth of the partnership, and we are always grateful for their support.

We know that to succeed our customers need access to the most prominent brands to compete with the bigger retail chains. Our purchasing team works tirelessly to provide our customers with opportunities for brand product launches. We also are proud of our local Scottish suppliers and champion them across all our customer base.

Supplier Partnership Scheme

Our Supplier Partnership Scheme includes over 40 suppliers who offer special preferential prices to our KeyStore fascia customers through us. Cross category, we offer the full range from dairy, chilled, and frozen produce to bakery products, ‘food to go’, fresh fruit and vegetables, confectionery, greeting cards, stationery, and miscellaneous items. Each supplier delivers directly to our customers, with Filshill handling the invoicing, keeping it simple, saving time, and saving money.

Why Choose Us

We want to be your ‘one stop’ supplier across all product categories. We believe that the availability of the biggest brands is imperative to the success of your business. Allied with access to the best local produce, this ensures every customer gets the product range that their customers want.

Accessibility, speed, and predictability of stock are vital factors. The convenience sector competes with discounters and supermarkets, and we need to ensure that customers have the stock when and where it is needed. We firmly believe that convenience is the new loyalty. We know that shoppers want a personalised shopping experience at each touchpoint. Brands are powerful. Ensuring supply helps all our customers thrive in challenging economic conditions.

What our Suppliers are saying!

Here are some quotes from this year’s advantage reports. Thanks to the staff from the brands who wrote these recommendations – we are very grateful for your support.
Samantha Howard
Sr. Customer Business Manager, Nestle
Filshill are a great company to work with, they are second to none for embracing technology to provide forecasting in a transparent, collaborative way which is so helpful in planning. They are so supportive of our new products and marketing campaigns and their KeyStore fascia is a great platform for retail collaboration in the convenience sector.
Sean Whelan
Business Account Manager, Pladis
We have a truly collaborative relationship with the whole team at Filshill and are proud to be a partner of theirs. Having greater visibility into orders and ordering patterns is a huge value add. It takes much of the heavy lifting out of forecasting and reduces the volatility and risk to the supply chain.
Adam Turner
Customer Director, HEINEKEN UK
We work together positively in all key areas – from data analysis, ensuring robust and accurate forecasts to ensure best in class availability, launching leading category innovation, to jointly executing fantastic shopper and consumer activations driving interest and excitement into the beer and cider fixtures for their customers and shoppers.
Andrew Staley
Business Account Manager, KP Snacks
Always acting with integrity, to action what they say they will do, sharing valuable data & insight, whilst communicating and working closely with us on key opportunities to drive our brands into their customers, through their best In class execution, platforms, delivery and disciplined retail offering, ensures that JW Filshill are the perfect partner.
Daria Kuznetsova
Commercial Controller, Off Trade Wholesale, AB-Inbev
Budweiser have an excellent relationship with Filshill. They’re second to none when it comes to forecasting, sharing data, and collaborating on joint business plans. Filshill particularly excel with their digital capabilities, constantly displaying exciting offers with a retailer focus & for consumers.
Ian Johnstone
Business Unit Director Wholesale, AG Barr
One area that makes working with Filshill so productive is their collaborative use of data, informing and educating us both so we make the right decisions for our brands, their retailers, and consumers. We have multiple examples of how this use of data has driven success stories for all parties involved. It is a pleasure to work with the full team at Filshill who are all experts in their fields.
Ian Williams
Pepsico Commercial Controller
We have collaboratively worked with Filshill since the launch of their online digital platform and the team at Filshill execute flawlessly! The platform gives us the opportunity to drive awareness of the Walkers best sellers and helps launch new campaigns and products effectively. It’s a great way to engage the key decision makers in the retail industry and helps us drive growth into the category.
Joanne Clark
Business Account Manager, Purina
Our current relationship with Filshill goes from strength to strength, always looking to improve efficiency and always build a great working relationship. Filshill is a business where nothing is ever too much of a problem and are always looking for ways to drive business.
Matthew Gouldsmith
Channel Director, Suntory Beverage & Food
At Suntory we are proud of our close working relationship with Filshill. We work together to maximise our commercial opportunities to deliver the best results and range for the Retailer. Filshill provide sales data and insight that enables us to give the best recommendations for the Retailer and Consumer, and to work effectively with our supply and service to ensure the best availability. 
Nick Williams
Head of Impulse Sales, Tayto
Filshill has been an invaluable partner to Tayto Group for many years. Their dedication to understanding consumer preferences and retailer needs has allowed us to tailor our offerings, driving strong sales and customer satisfaction. Their open approach to data sharing and forecasting has enabled us to make informed decisions and adapt swiftly to market changes.
Paige Trotter
Account Manager North, Whyte and Mackay
Whyte & Mackay enjoy an extremely collaborative and successful relationship with JW Filshill, one which has grown significantly these past few years. We view Filshill as a strategic partner guaranteed to deliver “best in class” execution through their highly disciplined retail fascia, Keystore.

Become a Supplier

We work with more than just global brands. Local brands are important to us too. As a Scottish family business, we understand that local brands deserve exposure. If you have are interested in becoming a supplier please register your interest below and we will get back to you.
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