We partner with local and global brands …
Industry-leading facilities, technology, and people. It makes us Scotland’s most reliable partner for some of the world’s leading convenience brands. We leverage our supply chain to bring store owners the best product range and prices while our suppliers benefit from the best market reach and opportunities for product growth in our sector.
Delivering Success for All
We are a Scottish family-run wholesale business. We have been voted ‘Best Wholesaler For Overall Performance’ by suppliers across the UK for the 13th year in a row! Our whole business is built around our customers’ needs, and our mission is to deliver success to all our customers, suppliers, and staff. Whilst being a family business, culturally, Filshill is a business for families.
Providing services that fuels your growth
With our new purpose-built distribution centre, we have improved our efficiencies to service your business even more effectively. We deliver what you need, when you need it, quickly and efficiently. We provide unrivalled development support, category experience and a data offering that will increase profits for any tech-savvy entrepreneurial customer.
Award Winning Service
We have received dozens of awards over a long period of time showing convenience store owners and suppliers alike the care and attention to detail we focus on to manage our business and drive success.
Gold Medal Wholesale Star
FWD Gold Medal Awards '23
Environmental Sustainability
ROCCO Awards '23
Business Leader of the Year
ROCCO Awards '23
Team of the Year
IOSH Scotland Awards 2023
Regional Wholesaler of the Year
Grocer Gold Awards '22
Best Delivered Operation Retail
Scottish Wholesale Awards '22
Best Symbol Group (KeyStore)
Scottish Wholesale Awards '22
Employee of the Year
Amanda Casey - SWA '22
Family Business of the Year
Glasgow Business Awards '21
Best for Health & Wellbeing
Glasgow Business Awards '21
Most Outstanding Business
Glasgow Business Awards '21
Unbeatable supplier relationships.
The Advantage Group Mirror Report shows we are the best supplier relationships in the UK. Suppliers love having a partner devoted to bringing their products to market and providing them with unbeatable support.
Best supplier relationships in the UK
Dedicated account managers
Network of over 220 KeyStores and 1600 stores across Scotland and Northern England
Get products first, with better pricing and offers!
Our relationships and compliance with standards mean we get early access to brand-new products. Our efficiencies and delivered wholesale service mean you get products where and when needed. Our relationships and collective compliance let us provide better prices and unique promotional offers, allowing you to stock the range your customers want.
Unbeatable global & local products
Regular convenience and chilled product selection
Bulk and combo product offers
Industry leading availability
Using data to drive profitability
With data, it is possible to run your business efficiently. We support you with new technology, analytics and advice, giving you the tools to keep your business ahead of the competition.
Industry-leading EPOS system
Power BI analyitics
Cloud-based ‘Phocas’ business intelligence software
Early adopters get ahead of the competition
Easily accessible data on smartphones and tablets
Trust has become the make or break difference
As a business for families, we care about our local communities. We put our money where our mouths are, championing local causes, reducing inequalities, and supporting a variety of issues, including mental health and wellbeing, poverty, and isolation. We have supported food banks across the country, as well as supporting Primary schools with their breakfast service, in conjunction with the Healthy Living Programme. We help build trust between you and your community, building your business for the long term.
Support through the KeyStore Community Fund
Supporting communities with local access to worldwide brands
Understanding local issues
Providing Mental Health Support
What do our suppliers say?
Budweiser have an excellent relationship with Filshill. They’re second to none when it comes to forecasting, sharing data, and collaborating on joint business plans. Filshill particularly excel with their digital capabilities, constantly displaying exciting offers with a retailer focus & for consumers.
Budweiser have an excellent relationship with Filshill. They’re second to none when it comes to forecasting, sharing data, and collaborating on joint business plans. Filshill particularly excel with their digital capabilities, constantly displaying exciting offers with a retailer focus & for consumers.
One area that makes working with Filshill so productive is their collaborative use of data, informing and educating us both so we make the right decisions for our brands, their retailers, and consumers. We have multiple examples of how this use of data has driven success stories for all parties involved. It is a pleasure to work with the full team at Filshill who are all experts in their fields.
One area that makes working with Filshill so productive is their collaborative use of data, informing and educating us both so we make the right decisions for our brands, their retailers, and consumers. We have multiple examples of how this use of data has driven success stories for all parties involved. It is a pleasure to work with the full team at Filshill who are all experts in their fields.
We work together positively in all key areas – from data analysis, ensuring robust and accurate forecasts to ensure best in class availability, launching leading category innovation, to jointly executing fantastic shopper and consumer activations driving interest and excitement into the beer and cider fixtures for their customers and shoppers.
We work together positively in all key areas – from data analysis, ensuring robust and accurate forecasts to ensure best in class availability, launching leading category innovation, to jointly executing fantastic shopper and consumer activations driving interest and excitement into the beer and cider fixtures for their customers and shoppers.
Always acting with integrity, to action what they say they will do, sharing valuable data & insight, whilst communicating and working closely with us on key opportunities to drive our brands into their customers, through their best In class execution, platforms, delivery and disciplined retail offering, ensures that JW Filshill are the perfect partner.
Always acting with integrity, to action what they say they will do, sharing valuable data & insight, whilst communicating and working closely with us on key opportunities to drive our brands into their customers, through their best In class execution, platforms, delivery and disciplined retail offering, ensures that JW Filshill are the perfect partner.
Filshill are a great company to work with, they are second to none for embracing technology to provide forecasting in a transparent, collaborative way which is so helpful in planning. They are so supportive of our new products and marketing campaigns and their Keystore fascia is a great platform for retail collaboration in the convenience sector.
Filshill are a great company to work with, they are second to none for embracing technology to provide forecasting in a transparent, collaborative way which is so helpful in planning. They are so supportive of our new products and marketing campaigns and their Keystore fascia is a great platform for retail collaboration in the convenience sector.
We have collaboratively worked with Filshill since the launch of their online digital platform and the team at Filshill execute flawlessly! The platform gives us the opportunity to drive awareness of the Walkers best sellers and helps launch new campaigns and products effectively. It’s a great way to engage the key decision makers in the retail industry and helps us drive growth into the category.
We have collaboratively worked with Filshill since the launch of their online digital platform and the team at Filshill execute flawlessly! The platform gives us the opportunity to drive awareness of the Walkers best sellers and helps launch new campaigns and products effectively. It’s a great way to engage the key decision makers in the retail industry and helps us drive growth into the category.
We have a truly collaborative relationship with the whole team at Filshill and are proud to be a partner of theirs. Having greater visibility into orders and ordering patterns is a huge value add. It takes much of the heavy lifting out of forecasting and reduces the volatility and risk to the supply chain.
We have a truly collaborative relationship with the whole team at Filshill and are proud to be a partner of theirs. Having greater visibility into orders and ordering patterns is a huge value add. It takes much of the heavy lifting out of forecasting and reduces the volatility and risk to the supply chain.
Our current relationship with Filshill goes from strength to strength, always looking to improve efficiency and always build a great working relationship. Filshill is a business where nothing is ever too much of a problem and are always looking for ways to drive business.
Our current relationship with Filshill goes from strength to strength, always looking to improve efficiency and always build a great working relationship. Filshill is a business where nothing is ever too much of a problem and are always looking for ways to drive business.
At Suntory we are proud of our close working relationship with Filshill. We work together to maximise our commercial opportunities to deliver the best results and range for the Retailer. Filshill provide sales data and insight that enables us to give the best recommendations for the Retailer and Consumer, and to work effectively with our supply and service to ensure the best availability.
At Suntory we are proud of our close working relationship with Filshill. We work together to maximise our commercial opportunities to deliver the best results and range for the Retailer. Filshill provide sales data and insight that enables us to give the best recommendations for the Retailer and Consumer, and to work effectively with our supply and service to ensure the best availability.
Filshill has been an invaluable partner to Tayto Group for many years. Their dedication to understanding consumer preferences and retailer needs has allowed us to tailor our offerings, driving strong sales and customer satisfaction. Their open approach to data sharing and forecasting has enabled us to make informed decisions and adapt swiftly to market changes.
Filshill has been an invaluable partner to Tayto Group for many years. Their dedication to understanding consumer preferences and retailer needs has allowed us to tailor our offerings, driving strong sales and customer satisfaction. Their open approach to data sharing and forecasting has enabled us to make informed decisions and adapt swiftly to market changes.
Whyte & Mackay enjoy an extremely collaborative and successful relationship with JW Filshill, one which has grown significantly these past few years. We view Filshill as a strategic partner guaranteed to deliver “best in class” execution through their highly disciplined retail fascia, Keystore.
Whyte & Mackay enjoy an extremely collaborative and successful relationship with JW Filshill, one which has grown significantly these past few years. We view Filshill as a strategic partner guaranteed to deliver “best in class” execution through their highly disciplined retail fascia, Keystore.
Looking after Mental Health
We have trained 30 Mental Health First Aiders who support not just their colleagues but their friends and family too. With 216 support interventions to colleagues and their families Amanda Casey tells us about why workforce health is at the heart of everything we do.
Recent Insights
Here’s a selection of our recent insights. Keep up to date with the latest from Filshill, KeyStore and Differentiator Brands, with stories on the topics that matter the most.