We have also launched our campaign based on the strapline ‘We’ll Support You Evermore!’
So what does We’ll Support You Ever More actually mean? Of course it’s a well-known football chant, but to us it’s much more than that
For the communities around our 160 KeyStore’s we really want to make a difference. Initially we are going to send a pack to each primary school in the locale of a KeyStore local area with an application form. The schools will be asked to apply for funding. This can be for anything from support at a school sports day, to funding sports teams strips, planting trees or creating fruit and vegetable gardens, to help with a holiday feeding programme support. In fact to support individual schools where we can with what they need. This community involvement will we believe create a greater bond between our customers and the consumers. It’s a campaign that we believe will really set us apart from the competition.